SUSTAINABILITY

We’re part of the problem. So it’s our responsibility to change what we do and how we do it. Let’s all be part of the solution. This, we understand, is a big claim and makes us one of a very small number of Microbrand watch companies to have reached this point. We are facing a climate crisis and the rapid loss of Earth’s remaining wild places. As we lose habitats, we also lose biodiversity.

The Atlantic Forest, also known as Mata Atlantica, once spanned 130 million hectares across Brazil. Now, this tropical rainforest ecosystem covers only about 12% of its original area and is home to more than half of the country’s population. Centuries of deforestation for timber, sugar cane, coffee, cattle ranching, and urban sprawl have contributed to its current state. Nearly all of the remaining forest is in western São Paulo State, including the Mooro do Diablo State Park, the Black Lion Tamarin Ecological Station, and many smaller forest fragments.

Reforestation helps to restore at-risk ecosystems and habitats, ultimately increasing food supply, health, and overall well-being. This will be Brazil’s largest reforestation corridor and served as a guide for future projects in the region. It will create 60,000 ha of connected forest for endemic and endangered species and improve the livelihoods of 1,000 families. And from an ecological standpoint, it will help maintain viable populations of flora and fauna and mitigate harmful edge effects like exposure to light and wind, diseases, and invasive species.

To accomplish this goal, more than 260 organizations joined forces in 2009, including governments, non-profits, private companies, and research institutions. These organizations have come together to tackle some of the biggest problems the Atlantic Forest faces. Beyond planting trees and restoring land they are conducting research, developing tools and technology to monitor the forest, and producing public policy to make sure the forest is protected well into the future. 

We partnered with ONETREEPLANTED and we’ll donate for you 1$ for each watch sold. Your donation will help to reforesting these areas and aid in the protection of endangered species, restoration of holistic ecosystems, and improvement of soil stability. In the end, you won’t receive only a Viqueria watch, but also as a tree certificate to say thanks to you!

EXPLORE ON GFW WEBSITE