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ABOUT US

The journey started in 2012, when Nicolò and Omar, friends as well as watch enthusiasts, founded 2DStraps, an Italian brand that makes leather watches straps for luxury watches with top quality Tuscany leather. Their dream to build an authentic Italian timepiece comes true in 2017, when they founded VIQUERIA.


VIQUERIA is a start-up based in Voghera, Italy, a city close to Milano and hometown of the two founders Nicolò and Omar, with the mission to deliver to Customers affordable but quality and appealing watches, which does not cost an arm and delivers everyday pleasure to wear. The name of the Italian-rooted brand takes its origins from the ancient Roman name of Voghera, founded by the roman emperor Augustus.